Practical UK trades guide

How to ask for a Google review on WhatsApp

Send one short, personal request after a genuine completed job. Include your direct Google review link, ask for honest feedback and keep the customer free to say nothing or leave any rating.

No sign-up for the message generator · Nothing is sent automatically

A repeatable four-step routine

From completed job to checked message

1

Copy your direct Google review link

Open the Business Profile you manage, choose Read reviews, then Get more reviews and copy the link. Test it before sharing it with a customer.

2

Choose a genuine completed job

Ask after the customer has actually experienced the work. Do not screen people by whether you expect a positive rating.

3

Personalise one short message

Use the customer’s first name, your business name and the completed job. Ask for an honest review and include the direct link.

4

Check and send it yourself

Open WhatsApp with the message ready, read it once and press send. If appropriate, make only one polite follow-up rather than repeatedly chasing.

Check Google’s current link-sharing guidance

Neutral WhatsApp examples

Wording you can adapt—not a five-star script

Replace the example details and link. Keep the final message truthful to the job and to your normal tone with that customer.

Friendly

Hi Sam, it’s Smith & Sons Plumbing. Thanks again for choosing us for your boiler service. If you have a moment, would you mind sharing an honest Google review about your experience? [Google review link] No pressure either way — thank you.

Short

Hi Sam — thanks for choosing Smith & Sons Plumbing. If you have a moment, here’s our Google link for an honest review: [Google review link]. No pressure either way.

One follow-up

Hi Sam, just a quick follow-up in case my review link got buried. If you’d still like to share an honest Google review, it’s here: [Google review link]. No problem if not — thanks again.

Personalise a message in the free generator

Keep it genuine

  • Ask after real completed work.
  • Request an honest review, not a positive one.
  • Use the direct review link you have tested.
  • Match the channel the customer normally uses with you.

Avoid pressure and gating

  • Do not offer discounts, gifts or rewards for a review.
  • Do not tell the customer what rating to leave.
  • Do not ask only customers you expect to be positive.
  • Do not repeatedly chase someone who has not replied.

Make the routine easier to repeat

Starvo saves your business and review link, prepares the WhatsApp request, opens it for you to check, and records only what you explicitly confirm as sent.

Try Starvo free

Questions about WhatsApp review requests

Can I ask for a Google review through WhatsApp?

Yes. Google’s Business Profile guidance lists WhatsApp as one way to share a review link. The customer should have genuinely experienced your business, and the request should not offer an incentive or demand a particular rating.

Should I ask only customers who seem happy?

No. Selective requests based on who you expect to leave a positive rating are review gating. Use a consistent, neutral trigger such as completion of a genuine job.

When should a tradesperson send the message?

A practical trigger is after the agreed work is complete and the customer has experienced the result. Choose a reasonable time and use the contact channel they normally use with you.

Does Starvo send WhatsApp messages automatically?

No. Starvo prepares the request and opens WhatsApp. You check the wording and press send yourself, then return to confirm whether it was sent.